Austrian Streetwear Brand Rare Humans Feels the Corteiz Effect

Thousands ran through the streets of Vienna to grab the label’s free “Young & Wild” drop.

Corteiz has taken over London, New York, Paris, and has become the undisputed champion of hype-meets-craze-driven drops. Its impact on the streetwear community is undeniable, and now its model is being implemented as the de facto way to create a buzz for other up-and-coming labels, such as the Austrian imprint Rare Humans. Read more at Hypebeast.