AUTHENTIC BRANDS GROUP ANNOUNCES PARTNERSHIP WITH GCE INTERNATIONAL

Authentic Brands Group has partnered with GCE International, a leading consumer goods design, development, and manufacturing company for branded dress furnishings. GCE International will design and manufacture neckwear, handkerchiefs, and pocket squares for Van Heusen, Izod, Arrow, Geoffrey Beene, and Eagle through the agreement. The collections will be distributed under MMG, a division of GCE International.

“We are excited to partner with MMG, a company that has designed and produced quality dress furnishings for over 100 years, to further expand our branded menswear offerings for these classic brands,” said Scott Orenstein, Vice President, Heritage Brands – Lifestyle at Authentic. “MMG’s expertise in this key category helps to build a well-rounded lifestyle offering for these classic American heritage brands.”

“We are thrilled to partner with Authentic to develop premium neckwear and accessories collections for Van Heusen, Izod, Arrow, Geoffrey Beene, and Eagle,” said Thomas Kroner, Division President at MMG. “Utilizing our strength in design, wholesale, and retail, our aim is to expand on each brand’s rich heritage with product that will further its presence in the marketplace.”

The Van Heusen, Izod, Arrow, Geoffrey Beene, and Eagle collections will be available at key national retailers and online on January 1st, 2023.

Photo by Dom J.