by John Russel Jones

Authentic Brands Group (ABG) has completed the acquisition of Ted Baker.

“We are excited to welcome Ted Baker to the Authentic family,” said Jamie Salter, Founder, Chairman and CEO of ABG. “This uniquely British brand enhances our fashion portfolio and further reinforces ABG’s brand presence in the UK, Europe, and the Middle East. The purchase of Ted Baker is in line with our strategic focus on growing and diversifying the portfolio through the acquisitions of brands that originate from outside of the US.”

Founded over three decades ago, Ted Baker is recognized as one of the fastest-growing fashion lifestyle brands in the UK, offering a wide range of products for men and women in 370 freestanding stores, shop-in-shops, and concessions worldwide. In February, ABG opened its London-based European headquarters to establish a dedicated focus on building brand value across EMEA. With the acquisitions of Reebok and the David Beckham brand made earlier this year, and now Ted Baker, ABG’s portfolio of more than 50 lifestyle, entertainment, and media brands has reached $24 billion in annual system-wide retail sales with distribution in more than 150 countries. Following its proven playbook, ABG will convert the Ted Baker business into a licensed business model and is in discussions with leading operators in key regions to manage the manufacturing, physical retail, e-commerce, and wholesale operations of the Ted Baker business.

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