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How Can I Improve Sluggish Menswear Business?
Q: My menswear business has slowed, but my women’s wear department is doing well. What …
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Read MoreUnderstanding Margin and Turnover
A readers asks merchandise planning expert Steve Pruitt about the importance of margin and turnover for retailers.
Read MoreWhat Drives Fashion?
A retailer asks merchandise planning expert Steve Pruitt, “What is the primary driver of fashion demand?”
Read MoreHow to Turn Markdowns into Marketing
Merchandise planning expert Steve Pruitt discusses how markdowns can create demand and lift sales.
Read MoreShould Retailers Develop Niches for E-Commerce?
A retailer asks merchandise planning expert Steve Pruitt, “It looks like most of the successful men’s e-tailers have a specific niche. Should I try to develop a niche in-store before I launch e-commerce?
Read MoreWhen Will Menswear See Stronger Growth?
Steve Pruitt explains where we are in the larger retail cycle and when we can expect menswear to see stronger growth.
Read MoreThe Markdown Calendar in a Late Spring
A reader asks merchandise planning expert Steve Pruitt, “Since my spring sales got off to such a late start, do you think I should move up my markdown calendar?”
Read MoreWhen You Have to Cancel Orders
Merchandise planning expert Steve Pruitt addresses the delicate issue of canceling orders with vendors.
Read MoreIntegrating Marketing into Your Planning
A reader asks merchandise planning expert Steve Pruitt, “How can I integrate marketing into my planning process?”
Read MoreAttracting Young Customers Without Alienating Others
A reader asks merchandise planning expert Steve Pruitt, “How do I keep attracting younger customers without isolating my older clientele?”
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