ABOUT THE AUTHOR
Integrating Marketing into Your Planning
A reader asks merchandise planning expert Steve Pruitt, “How can I integrate marketing into my planning process?”
Read MoreAttracting Young Customers Without Alienating Others
A reader asks merchandise planning expert Steve Pruitt, “How do I keep attracting younger customers without isolating my older clientele?”
Read MoreWill Fall 2014 Sales Be As Good as Last Year?
A reader asks merchandise planning expert Steve Pruitt, “Last fall was pretty good — should I expect the same this year?”
Read MoreHow Do I Get People to Come Out in the Cold to Shop?
A reader asks merchandise planning expert Steve Pruitt, “What more can I do to get people to come out into the cold and start shopping again?”
Read MoreClearing Merchandise
A reader asks merchandise planning expert Steve Pruitt, “Should I hold back on taking further markdowns this season?”
Read MoreIs the Economy Finally Heating up Again?
With GDP up, should retailers ratchet up their spring 2014 plans? Merchandise planning expert Steve Pruitt discusses.
Read MoreHoliday Markdown Pressure
A retailer asks merchandise planning expert Steve Pruitt, “Do I need to keep up with big box markdowns to compete?”
Read MoreHow Will a Late Thanksgiving Affect My Holiday sales?
Merchandise planning expert Steve Pruitt discusses how the latest Thanksgiving in years will affect holiday sales.
Read MoreWill the Shutdown Have a Lasting Impact on Consumers?
Merchandise planning expert Steve Pruitt responds to a retailer who asks, “Will consumer uncertainty in the wake of the 16-day government shutdown continue to affect holiday sales?”
Read MoreWill the Government Shutdown Affect Sales?
Merchandise planning expert Steve Pruitt talks about how the government shutdown may affect retail.
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