B.U.M. Equipment, the well-known California lifestyle brand, will launch a brand new collection in time to celebrate its 30th birthday for fall/holiday 2016.
B.U.M. Equipment LLC will launch its re-entry into the manufacturing business under the guidance of Stephen Wayne, chairman and CEO of the company. The brand will debut a unisex collection of sweatshirts, T-shirts and shorts that will have four themes — retro, vintage, authentic and fashion.
“The launch of this collection is perfectly timed for consumers hungry for a retro brand that embodies laid-back casual California lifestyle and so far celebrities showing off their favorite Bums have already proven that to us,” said Wayne.
Just as the launch plans were set in motion late last summer, the internet lit up with pictures of Rihanna coming out of a recording session with Drake wearing a vintage B.U.M. Equipment sweatshirt.
Wayne went on to say, “It was as if the light went on I started to get calls from dozens of interested parties.”
Since then, B.U.M. has signed an exclusive license for infants and toddlers apparel to be made by New York-based Land N Sea Inc. Baby B.U.M. products will ship for fall.
“Bum is the perfect vehicle for our baby products and the incorporation of Baby B.U.M. was perfect fit,” said Robbie Sobel, chairman of Land N Sea. “We also will be offering an older boys capsule of products for holiday as well.”
Currently, B.U.M licenses its products in the USA and a number of countries internationally. B.U.M. Equipment LLC owns and operates the brand throughout the world with the exception of a very few countries. Wayne has plans for a number of new licenses to round out the product assortment including accessories and ultimately to find a licensee to take over the junior and young men’s collections as well.