Baby Boomers Driving This Year’s Apparel Rebound: NPD

This year’s apparel rebound owes a lot to the boomer generation — people ages 57 to 75 —who are spending more on apparel than any other age group, according to research from the NPD Group’s Consumer Tracking Service. Between January and July, boomers increased their spending on new clothes by 28% compared to pre-pandemic 2019 — five times more than millennials, and twice as much as Gen Z, according to the report. They’ve headed back to stores, but their newfound comfort shopping online for clothes will likely last, according to NPD Director of Market Insights Kristen Classi-Zummo. “For the past year, $1 out of every $5 spent on apparel online came from a Boomer’s wallet, and their online apparel spending grew faster than any other generation,” she wrote. Read more at Retail Dive.