by John Russel Jones

While many fashion brands these days are scrambling to set five and ten-year sustainability goals, Barbour, the fifth generation, 128 year old British outerwear brand, has a long tradition of sustainable practices. The company’s legendary “Wax for Life” program alone has given new life to more than 60,000 iconic waxed jackets. Barbour also continues its commitment to sustainability through collections like 55 Degrees North and Coast to Country. Both collections showcase cotton sourced through Better Cotton, organic yarns, recycled nylons, and wadding and use sustainable print processes throughout.

Barbour’s new 55 ̊ North Menswear Collection (taken from the latitude and longitude of Barbour’s historic home in South Shields, England) is inspired by Barbour’s history of supplying the coastal and maritime industries yet is designed for today’s outdoors enthusiast. The collection has a spirit of nautical adventure and includes four lightweight waterproof and rainproof outerwear styles, as well as overshirts, T-shirts, and sweats. The palette is inspired by the rich and varied colors of the great British coastline.

A new women’s collection, Coast to Country, includes outerwear and apparel inspired by reconnecting with nature and enjoying a slower pace of life, while also showcasing Barbour’s commitment to sustainability. 

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