Luxury specialty retailer Barneys New York has announced it will open “The High End”, making it the first major retailer to launch a luxury cannabis lifestyle and wellness concept shop.
The High End will open in Barneys New York’s Beverly Hills flagship in March, featuring an exclusive partnership with upscale cannabis company Beboe, and an extensive selection of accessories and lifestyle products. Select accessories featured in The High End will also be available on Barneys.com. Barneys New York plans to expand The High End to additional locations in the near future.
“Barneys New York has always been at the forefront of shifts in culture and lifestyle, and cannabis is no exception,” said Daniella Vitale, president and chief executive officer of Barneys New York. “Many of our customers have made cannabis a part of their lifestyle, and The High End caters to their needs with extraordinary products and service they experience in every facet of Barneys New York.”
The High End will offer a unique range of elevated wellness products across home, beauty, jewelry, and more, along with an exclusive collaboration with cannabis brand Beboe. The concept shop will feature rare and exclusive items made especially for The High End, including rolling papers from Devambez, horn lighters from Lorenzi Milano, leather ashtrays and lighters from Giobagnara, ashtrays from Laboratorio Pesaro, gold rolling papers from Shine, storage boxes from Ginger Brown, and custom-made blown glass pipes from Caleb Siemmon. The shop will also feature jewelry and accessory items ranging from sterling silver pastille dispensers to grinder necklaces from Good Art HLYWD, Martine Ali, Brent Neale, Hoorsenbuhs, Carole Shashona, Sorellina, R.O.E., M. Cohen, Miansai and Barton Perriera.
Additionally, The High End will offer a curation of vintage accessories including lighters, trays, cases, and more. For relaxation and calming benefits, there will be a variety of CBD-infused beauty and scented products from brands like Saint Jane, Foria, Lab to Beauty, Flora and Bast, The Good Patch, Vertly, Body Vibes, Malin + Goetz, Heretic, and Boysmells. Customers can also purchase these products at Barneys.com.
Barneys New York is exclusively partnering with upscale cannabis company Beboe to introduce Barneys New York Beverly Hills customers to the brand’s distinct offerings, including its vaporizer pens, pastilles, and CBD products. Partnering with Beboe co-founder Scott Campbell, the collaboration includes an exclusive special edition silver Beboe vaporizer pen in celebration of the project. Beboe has also partnered with premium cannabis lifestyle brand Sherbinskis to develop a new strain of cannabis. Customers who visit The High End can speak to Beboe representatives to learn more about its products, and purchase from Beboe through the white glove delivery service, Emjay.
“I’m so thrilled that cannabis culture has come so far that it can exist and feel perfectly at home in such a prestigious context as Barneys New York,” said Campbell. “Barneys has never been shy about pushing creative boundaries in retail, and it makes perfect sense that they would be the first to support and elevate cannabis to new levels.”
The High End will be located on the fifth floor of Barneys New York Beverly Hills. The retailer will continue to expand the offerings of the shop and offer new collaborations in the months following its launch.