BASIC/OUTFITTERS WANTS TO BRING YOU VALUE-PRICED FASHION BASICS

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Basic/Outfitters, a new brand of men’s basics with the aim of offering high-quality materials and fun designs in innerwear and loungewear at affordable pricing, has debuted online. Customers can now purchase a pack of underwear, shirts, socks or joggers, at a singular $30 price point and choose between casual, dress and fashion basics.

Basic/Outfitters was started this year after founder Michael Dweck decided to overhaul and pare down his sock and underwear collection upon getting married. He became frustrated from being forced to choose between expensive designer basics or generic, poorly made undergarments. So, through strategic partnerships with factories, Dweck was able to lower the price tag for these basic items.

“You should only be spending two minutes to buy your basics,” said Basic/Outfitters founder and CEO Michael Dweck. “The choices should be that simple. With ample but not overwhelming choices and a single price point of $30 across the Basic/Outfitters site, consumers can always be assured they’re receiving quality, cost-conscious basics to match their personal style.”