Battle Of Supremes: How ‘Legal Fakes’ Are Challenging A $1 Billion Brand

When Samsung revealed, in late 2018, that it was collaborating with cult US streetwear brand Supreme, it came as quite the surprise. The announcement was made during the launch of Samsung’s Galaxy A8s smartphone in Beijing, where logos of the Korean tech giant and the New York skate brand unexpectedly shared a huge screen. Two men, introduced as Supreme executives, unveiled ambitious plans for their company in China, including an inaugural event at Shanghai’s Mercedes-Benz Arena and a seven-story flagship store in the capital. Headlines soon followed. See more at CNN Style.