BEECROFT & BULL RELEASES FEEL-GOOD FALL CAMPAIGN

by Stephen Garner Oct 27, 2020

Craig Beecroft of Virginia-based specialty store Beecroft & Bull has shared his store’s latest fall campaign with MR. Featuring models of multiple generations and Earth, Wind & Fire’s popular song September, this feel-good campaign film is just what we needed.

Watch the full video filmed at the new Marriott Oceanfront Resort in Virginia Beach, VA by Mark Atkinson below.

13 Replies to “BEECROFT & BULL RELEASES FEEL-GOOD FALL CAMPAIGN”

    1. Thank you Ruth, and all who commented! Just to clarify, Mark Atkinson @me_atkinson @ottodesignandmarketing shot all of the still photography in our Fall ’20 campaign which included the relaunch of beecroftandbull.com now a fully operational e comm site. He is the best in the business and has traveled the world. We’ve been fortunate to have him behind the camera for us for over 30 years. He edited the video filmed by Curtis Boggs @1cboggs who has been our videographer for the past 2 years…he’s amazing also. FYI…the models in the video are father & son (Gene & Carter) which has deep symbolic meaning to my brother Bryan and I, as the service for Moss Beecroft, our father and co-founder, was held this past Sunday…and I’m at the helm trying not to screw it all up! Beecroft & Bull was Gene’s first modeling gig 20+ years ago and he went on to model for international brands such as Canali…and now he’s a minister! (Praise the Lord!) Carter followed in his dad’s footsteps in more ways than one…we were also his first gig 2 years ago at our 60th Anniversary photoshoot…and he’s now under contract with a famous modeling agency! May their success rub off on our e comm site! Peace, CB

  6. The video has such great feel: right when we all need a moment of inspiration and a little uplift. Great job Craig.

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