Belk in Jacksonville Florida
by Brian Lipton
Belk in Jacksonville, Florida

CashStar, a market leader in gift card e-commerce solutions for large merchants, has announced the launch of a new digital gifting program with 130-year-old, Charlotte-based department store chain Belk that allows shoppers to have a personalized gift card e-commerce experience

This new service, CashStar Product eGifting, enables Belk shoppers to quickly gift a product from Belk’s ecommerce site without knowing specific details like the recipient’s size and shipping address. The gift is then sent digitally along with a personal message to the recipient by email. Once the recipient opens the email, they are then presented with options to tailor the gift to their personal style and taste, or select a different product altogether before it is shipped. They may even opt to receive an eGift Card in the value of the initial gift.

“We’re beyond pleased to expand our relationship with Belk to include consumer digital gifting and Product eGifting,” said David Tate, senior vice president, Blackhawk Network, which acquired CashStar in August 2017. “Gift cards have always been an important part of Belk’s strategy to keep shoppers returning to their stores. Now, by working with CashStar to launch Product eGifting and digital gift cards, Belk is offering customers new and convenient gifting experiences that live up to its customer-centric brand.”