BELK TEAMS UP WITH FANATICS TO EXPAND LICENSED SPORTS PRODUCTS AVAILABLE TO CUSTOMERS

Belk and Fanatics have partnered on an assortment of licensed sports merchandise so that customers can shop on Belk’s website or app, and Fanatics will fulfill the orders.

“Our customers love showing off their team pride, whether that’s for college or professional teams,” said Belk President and Chief Merchandising Officer MaryAnne Morin. “This partnership with Fanatics is a win-win for our customers because it allows us to further expand upon the licensed sports fan gear we already offer, providing even more product categories.”

Customers can now browse a significant selection of Fanatics’ catalog of licensed sports merchandise featuring teams and players from preeminent leagues and sports properties on Belk.com. The offering includes apparel, jerseys, headwear, hard goods, and more across a wide-ranging portfolio of brands, including Fanatics, Nike, Adidas, Mitchell & Ness, and New Era. The initial assortment on Belk.com will primarily feature NCAA fan gear, with other leagues to be added as their seasons approach.

“Fanatics is thrilled to partner with Belk and curate a product assortment of licensed sports merchandise for its sports-passionate customer base,” said Brian Swallow, Fanatics SVP of Strategy and Corporate Development. “This elevated shopping experience will vastly expand the fan gear options available featuring a wide range of quality products, designs and brands, while maintaining an online interface consistent with what Belk’s shoppers are already utilizing.”