BEN SHERMAN DEBUTS FIRST-EVER SEE NOW, BUY NOW COLLECTION
British heritage brand Ben Sherman debuted its “Spirit of Mod” runway show, along with the brand’s first limited edition range of “see now, buy now” pieces, on Friday, January 6 at London Fashion Week Men’s.
The new autumn/winter 2017 collection consists of reworked contemporary sportswear pieces with influences from John Lennon and a young Paul Weller as the brand’s seasonal muses. Traditional British heritage fabrics are blocked with autumnal waxed camo prints and are reinterpreted back into iconic Ben Sherman silhouettes. This capsule range is Made in England and uses the best of British craftsmanship while capturing the spirit of what it means to be a “Future Mod”.
Highlights include the ventile army shirt that was reimagined from a shirt worn by Sir Winston Churchill during World War II, and the army parka crafted from British Army wool that is fitted to be worn over a suit as the original 1960s mods wore them.
The full see now, buy now collection is now available in-store at the London Carnaby Street store, and select pieces at BenSherman.co.uk/collections/spiritofmod.
