BEN SHERMAN LAUNCHES CUSTOM SHIRTS IN COLLABORATION WITH STANTT

by John Russel Jones

Ben Sherman has released a custom shirt range for the first time. Exclusively available in the United States, the fully custom-made range is available at BenSherman.com, offering a wide array of prints, colors, fabrics, styles, and sizes. The program is part of a partnership with custom shirtmaker Stantt.

Customers are invited to take a short quiz about sizing, body shape, fit preferences, etc., and can then choose collars, cuffs, buttons, and more to personalize their garments. The program offers up to 150 different fits. Orders take 12 days to fulfill and are drop-shipped. The Ben Sherman range can also be ordered in person at the Stantt store on Madison Avenue in New York.

For a limited time, custom shirts start at $99 retail.