BERGDORF GOODMAN’S MEN’S STORE DEBUTS KITH SHOP-IN-SHOP

Bergdorf Goodman’s Men’s Store has opened a new Kith shop on the third floor of the legendary Fifth Avenue store. This new shop, designed in partnership with architectural agency Snarkitecture, features a range of Kith offerings including the new Kith x Bergdorf Goodman co-branded collection.

The new Kith shop is designed to invite customers to experience Kith’s unique vision of retail, with a design that connects the new shop with Kith’s three existing stores. Signature elements include a housed casing of completely casted Air Jordan IV’s, which is an established Kith motif, as well as herringbone marble walls and a custom Carrera marble bench.

“Ronnie Feig at Kith has created an innovative, and now legendary, place in the New York City retail landscape by focusing intently on his customers and their specific desires,” said Bruce Pask, men’s fashion director at Bergdorf Goodman. “He creates a captivating store experience that draws a vast array of people to try out his latest limited-edition sneaker collab, indulge in a Kith treat or pick up a piece from his very in-demand Kith fashion line. He is a true trailblazer and we are excited to partner with him to create a Kith shop at Goodman’s, where we are sure our customer will relish this unique vision.”

“I’m thrilled to bring the Kith brand and experience to Bergdorf Goodman,” added Kith CEO and founder Ronnie Fieg. “Kith was born and raised in New York, founded on a feeling of nostalgia. Being able to extend our offering with a retail institution as iconic as Bergdorf Goodman is truly an honor. The opportunity to build a Kith shop within those walls after only five years of business is nothing short of a dream come true. I believe the future of retail lies within unique partnerships like this and we could not be more excited to bring this shop to life.”