Best Practices For Retail Brands To Engage With Millennials And Gen-Z

Thanks to technology, focus group-created personas are a thing of the past. The ability to see actual customer behaviors by collecting and analyzing data allows brands the opportunity to give consumers a more meaningful experience, something we know Millennials and Gen-Z want. I spoke with Suman Mahalanabis, Director of Product Management, Tata Consultancy Services Digital Software and Solutions Group on best practices for retail brands to better engage with Millennials and Gen-Z. Read the interview at Forbes.