BIANCA SAUNDERS POPS UP AT SELFRIDGES
The menswear atrium of Selfridges is now home to a first-time installation for designer Bianca Saunders at the British retailer.
The distinctive installation space exclusively launches the ‘Superimposed’ autumn/winter ‘21 menswear collection by Bianca Saunders. This installation pushes the designer’s continuous notion of how there is a movement within masculinity, with the garments and pop-up both providing emphasis on this narrative. The full product selection includes misfit creased shirts, Y neck-lined tops, and newer chic textures for both outerwear and bottoms.
“I was super excited to be invited to create an installation as a part of introducing my brand to Selfridges,” said Saunders. “Selfridges has always been a department store that holds such high recognition with a great reputation of representing the best brands in the best possible way. It was so special to me to have this opportunity for an independent brand coming out of the global pandemic”
“We are delighted to welcome Bianca Saunders to the menswear atrium at Selfridges giving the brand a wonderful opportunity to showcase the Superimposed collection,” added Ajani Dowey, buyer of designer street and designer studio at Selfridges. “The distinctive style of Bianca’s designs is something we can’t wait for the Selfridges customer to enjoy and this pop-up furthers our ongoing commitment to supporting young designers.”
The Installation is now open in the menswear atrium at Selfridges through November 21st.