BILLIONAIRE BOYS CLUB RELEASES PRE-SPRING COLLECTION, LOOKBOOK BY DIRECTOR KID ART

Billionaire Boys Club EU is set to release its pre-spring collection, which will be available at the London Flagship store and its e-commerce website on Saturday, November 4. The collection – releasing just in time for the holiday season – will be showcased in a lookbook and collection video shot in collaboration with director and producer Kid Art.

The collection incorporates an anti-old-school luxury theme while carrying the brand’s mantra: “Wealth is of the heart and mind, not the pocket.” Graphics of crashed Lamborghinis and deconstructed 3-D dollar signs with hidden messages, “Social insurance against disaster” and “Enlarging the ideal of human life” printed on the reverse of sleeves, analyze the concept of wealth and luxury.

The capsule features various cut-and-sew pieces, in the season’s statement ‘Skyscraper’ print, along with neon and wool check pants and wax coated outwear. Sherpa fleeces with high-vis detailing and a fully reflective coach jacket sit alongside lime green and orange neon highlights found throughout the collection. The classic Billionaire Boys Club ‘space camo’ and repeat logo print feature frequently, accompanied by varsity-inspired sweats and t-shirts adorned with the BBC Ray Gun logo.

The collection is currently available at the E.U. flagship and e-commerce website, bbcicecream.eu, with special items sold exclusively at the London Flagship store.