BILLIONAIRE BOYS CLUB’S ICE CREAM LAUNCHES 420 CAPSULE

IceCream, Billionaire Boys Club’s premium skate label, and Gotham, a New York City-based cannabis concept store, are working together to release a special edition IceCream 420 capsule collection launching on April 20th.

At the intersection of fashion and cannabis culture,  a white long-sleeve tee features the classic IceCream Running Dog motif and “IceCream” spelled out on the sleeves in cannabis-inspired art. In contrast, a classic hoodie spotlights the IceCream slogan “Let’s have some,” applied in a tri-color screen-printed graphic on both sleeves. The capsule is designed with unique 420-inspired graphic artwork that nods to OG tokers.

To support the launch of the capsule, the brands are hosting an IceCream x Gotham 420 Experience at the BBC IceCream Soho Flagship on 4/20, where the first 100 shoppers who purchase an item from the IceCream 420 Capsule Collection will receive a special gift plus a discount card redeemable at Gotham for their next purchase (must be 21+).