BILLY REID CELEBRATES THE SOUTHERN FOODWAYS ALLIANCE WITH IN-STORE EVENTS

Designer Billy Reid and the Southern Foodways Alliance (SFA) are celebrating their on-going partnership with in-store events at Billy Reid locations nationwide today, November 5 from 6 p.m. to 8 p.m.

To further support the organization, Billy designed new styles featuring the unofficial motto of the Southern Foodways Alliance, “Make Cornbread Not War”. At the events, guests can view and purchase the new pieces while enjoying bites from Southern Foodways Alliance chefs and drinks from Cathead Vodka and Good People Brewing. Additionally, 20 percent of proceeds from the collaborative styles will directly benefit the Southern Foodways Alliance.

“Our relationship with the Southern Foodways Alliance began roughly 10 years ago,” said Reid. “We met several people involved that would shop with us in our place in Florence Alabama. As we all became friends we learned more about their involvement and we became loyal supporters as well. The organization does such wonderful work and has helped inspire a movement. Small communities across the region have greatly benefited from their generous efforts. Even though our business is not food related there is such an honest and real bond that the togetherness continues to evolve.”

Southern Foodways Alliance is a member-supported organization based at the University of Mississippi’s Center for the Study of Southern Culture that documents and explores the diverse food culture of the changing American South.