bn3th Lucas Beaufort TJ Rogers

Bn3th launches collab with pro skateboarder tj rogers and street artist lucas beaufort

by Stephen Garner

BN3TH (pronounced: ‘beneath’) has launched a special limited-edition collaboration as part of its “Entourage Series” with pro skateboarder TJ Rogers and French street artist Lucas Beaufort.

The BN3TH Entourage Series TJ Rogers X Lucas Beaufort collaboration boxer briefs feature an iconic print, rendered in two different color-ways: black/red and black/white, from the work of Beaufort, whose work is influenced by the skateboarding lifestyle and admired by skateboarders worldwide.

As with all the styles in BN3TH’s Entourage Series, the two new styles are made with 100 percent post-consumer recycled plastic bottles and feature enhanced breathability, are moisture wicking and shrink free. Both styles retail for US $35.00 and are available exclusively via the brand’s e-commerce site.

Lucas Beaufort and TJ Rogers
Lucas Beaufort and TJ Rogers

The California-based, Canadian-born Pro Skater TJ Rogers said, “I’m just stoked to be a part of what BN3TH is doing, I think it’s super rad.” The launch features a video directed by the BN3TH team featuring Rogers in action on his skateboard and discussing the collaboration.

“Since BN3TH is the first thing you put on in the morning, our goal is to inspire you to experience your most radical self,” said Dez Price, the company’s chief creative officer. “We believe that the feeling of absolute comfort can elevate your everyday performance. To that end, the BN3TH TJ Rogers X Lucas Beaufort Collaboration brings together two talented individuals who are constantly elevating themselves through their passion of skateboarding and art. Most importantly, both TJ and Lucas are always sharing their passion with the world by giving back to their respectful communities and inspiring love and kindness to everyone around them. We couldn’t be more excited to bring this collaboration to life.”

BN3TH is available globally across a dozen countries and specifically in the US at select specialty stores such as Ron Herman in Los Angeles, Stitched in Las Vegas, Washington, D.C. and online at Dick’s Sporting Goods and REI as well as the brand’s www.bn3th.com.