by Stephen Garner

BN3TH Apparel has completed a total revamp of its sales team in the United States. It started with surf legend turned industry guru, Matt Keenan leading the team as director of sales for North America and his more recent hiring of young key account veteran Mike Loughlin, formerly of Stance, as the new U.S. key account manager.

Over the past few months, Keenan and Loughlin have solidified a completely new on the ground rep force of 14 agencies covering the following territories: Pacific Northwest – Rob Aragon; California – Jason Martin; NorCal / NV – Chad Van Valkenburg; LA – Boston Titensor; OC – Jordan Mead and Connor Carpenter; SD, Southwest/ Las Vegas – Brandon West; Rockies – Mike Lowder; Midwest – Chris Thomas; South – Brian Vaught and Brandon Boehm; Great Lakes – Jim King; Northeast – Aubrey Dilatush; Mid-Atlantic – Becky and Chip Clark; Florida/TN – Craig Frick; and Hawaii – Michael Sakaba.

“This is not just any sales team,” said Darren Hawrish, CEO of. BN3TH Apparel “Matt and Mike have put together the best of the best in each territory made up of industry legends, road warriors, and territory brand building magicians. It’s what’s beneath that counts and every representative envisions the same exciting opportunity as we do for this brand. It makes working as a team, executing and growing on a daily basis so much fun.”

In the last few months, while onboarding new reps, the sales team has already opened some of the most influential and important dealers including Hansen’s, Sun Diego, Surf Ride, Atacama, Surfside Sports, Berdel’s, Evo, Sturtevanrts, Socks and Bottoms, BC Surf and Sport, IWS, Matter of Fact, 7th Street Surf Shop, Heritage Surf and Sport.

“It’s a true blessing to be here leading this incredible A+ sales team,” added Keenan. “The experience and depth we now have in each territory are going to set the brand up for massive long-term growth. The deep relationships they have built over the years as the best in sales, service, and partnerships are something every brand strives to align itself with. We are looking forward to building and working with an amazing dealer network and to developing a massive end of the year for 2020 and beyond.”