BOOHOOMAN CELEBRATES LAUNCH OF FRENCH MONTANA COLLECTION IN L.A.

by Stephen Garner

Photos by Tommaso Boddi / Getty Images for boohooMAN

On Wednesday, April 11, international online retailer boohooMAN.com celebrated the launch of its collaboration with hip-hop artist French Montana at an exclusive launch party in Los Angeles.

Taking note from the product aesthetic and Montana’s very own style, the event served as the ultimate VIP experience. Notable attendees included French Montana, Christina Milian, Stefflon Don and more.

The boohooMAN x French Montana collection takes inspiration from Mediterranean and Moroccan culture, while bold tropical and leopard prints, color variances and summer cuts mold the range into perfect spring summer attire. The product ranges from $14 to $85.

“We’re excited to announce our largest global partnership to date with international hip-hop artist French Montana,” said Samir Kamani, CEO of boohooMAN.com. “French directly appeals to our target audience and we’re excited to have him join the boohooMAN family.”