BOOHOOMAN LAUNCHES ITS FIRST PREMIUM LINE

Global online fashion retailer BoohooMAN.com has launched its first-ever limited-edition premium capsule, modeled by rising star Brian H. Whittaker.

The 40-piece collection spanning ready-to-wear and accessories elevates the brand by offering a luxurious, timeless collection of statement styles to both new and existing customers while maintaining the brand’s values and aesthetic.

Each piece from the range has been designed to be highly sustainable. Great quality and durable materials have been combined with modern design details and classic silhouettes to create a range of trend-led fashion.

Key pieces from the range include the grey ombre effect overcoat, real suede studded western jacket, embroidered borg lined denim jacket and sequin bomber jacket.

“Affordable, fast fashion is a huge focus for BoohooMAN, however, we wanted to appeal and encourage customers who tend to invest in key, one-off pieces to shop with us by creating an exclusive offering of luxury product,” said Jay Hassan, menswear communications officer.