BORN IN OASI ZEGNA PRESENTS ROMAN COPPOLA

A new short film commissioned by Zegna, written and directed by Boramy Viguier follows American filmmaker Roman Coppola as he retraces the footsteps of founder Ermenegildo Zegna — the Count Monte Rubello —throughout the salons of the historic family villa and factory in Trivero to the surrounding mountainscape of Oasi Zegna.

In the film and a series of accompanying imagery, Coppola discovers the life of a place and the legacy of a visionary founder — kept very much alive for posterity. Elegantly dressed in the iconic “Il Conte” jacket, Coppola is an observer of sorts until the journey takes on a personal slant as he reflects on his own heritage, the importance of roots, and how the decisions we make in our lifetime impact and inspire generations to come.

Revealed as part of the “Villa Zegna” experience in New York City, the second chapter of a global event concept after “Villa Zegna: An Oasis Of Linen” in Shanghai in May, the film celebrates Zegna’s long-standing American ties.

In 1938, Ermenegildo Zegna, the Count of Monte Rubello, boarded a transatlantic liner and sailed to New York to host a symbolic gala dinner in honor of the Professional Italian Tailors of America.

In addition to the film screening, Villa Zegna in New York hosted a series of exclusive dinners, gathering the brand’s closest friends, opinion leaders, celebrities, top customers, tastemakers, and press for this unforgettable moment of luxury leisurewear.