To Break Our Fast Fashion Addiction, Greenpeace Says We Have To Embrace “True Materialism”

Fashion brands and industry groups have been eyeing technology that would allow us to recycle textiles infinitely, turning old clothes into new ones again and again. But a new report from Greenpeace contends that these efforts are nowhere near being viable yet. What’s first required, according to the environmental advocacy group, is for consumers to embrace “true materialism,” which has been defined as “a switch from an idea of a consumer society where materials matter little, to a truly material society, where materials—and the world they rely on—are cherished.” For more, read Quartz.