by Brian Lipton
Brendan L. Hoffman

Contemporary fashion brand Vince has appointed Brendan L. Hoffman to the position of chief executive officer of the company, effective immediately. He has also been appointed to the company’s Board of Directors. Mark Brody, the Interim Chief Executive Officer of Vince, will remain with the company through a transition period and will continue to serve on the Board.

A longtime industry executive, Hoffman previously served as the CEO and president of The Bon-Ton Stores Inc. from February 2012 to August 2014. His other top-level positions have included being CEO and president of Lord & Taylor L.L.C. and CEO of Neiman Marcus Direct, a subsidiary of The Neiman Marcus Group Inc., where he oversaw the growth of and the launch and growth of

As a long-time admirer of the Vince brand, I see tremendous potential for this company,” Hoffman said in a statement. “I am excited to have the opportunity to leverage my merchandising, branding, retail and e-commerce experience to lead Vince into the next phase of growth. I look forward to working with the highly talented team to develop and execute a strategic plan that will put us on a path to healthy, sustainable sales and profitability growth and enable us to drive long term value for our stockholders.”

With corporate headquarters in New York and its design studio in Los Angeles, Vince operates 34 full-price retail stores, 12 outlet stores and its e-commerce site, It is also distributed in 2,500 locations throughout 46 countries.