by Stephen Garner
Brian White

Herschel Supply Co. has tapped Brian White as the new senior vice president of global sales.

White brings two decades of sales management experience as the founder of Toronto-based sales and marketing agency, The Unlimited Sales Agency, and former vice president of sales at Nixon, where he successfully established new categories, distribution channels, and innovative processes. In his new senior leadership appointment, White will lead and augment Herschel’s sales strategy across all global markets, reporting to Lyndon Cormack, co-founder and managing director.

“I have been fortunate in my career to work with some of the industry’s top tier brands and am thrilled to bring my experience to Herschel Supply,” said White. “This new role is my perfect scenario—a committed team and burgeoning business poised for rapid growth. As the market evolves, Herschel is well-positioned to adapt, innovate, and serve its customers better. Herschel’s retail partners and passionate consumers want more from the brand, and I am excited to be part of the team achieving this focused delivery.”

“As a long-time friend and admirer of Brian’s accomplishments, including his vast industry knowledge and on the ground experience in both the United States and Canada, we are incredibly excited to welcome Brian to Herschel Supply,” added Cormack. “Under his leadership, we will continue to streamline our business and build a modern sales organization off our already robust foundation to ensure Herschel’s next chapter is full of innovation, digital advancements, and other enhancements that will allow us to better serve our partners and end consumers.”