Bright Side of (Downtown) Business: Man’s best friend helps sell men’s clothing at Stroked Ego

When Kevin Martin adopted Jasmine, he eased the Rottweiler-coonhound’s separation anxiety by bringing her to work at Stroked Ego.

“Jasmine runs the store,” says Martin, founder and co-owner of the men’s clothing outlet. “People come in to see her – sometimes they’ll be walking by and come in with no reason to purchase anything and they’ll give her a treat or a belly rub. It’s all part of the atmosphere.”

Jasmine’s friendly character complements the cozy, familiar theme of the store, which sells casual and formal men’s wear, including printed shirts, colourful underwear, and fun socks from companies like Ottawa-based Uptown Socks. Read more at Ottawa Business Journal.