Fender Musical Instruments Corporation has teamed up with Brixton to launch a limited-edition unisex collection of headwear pieces inspired by iconic musicians.
Fueled by the art of music through the decades, the collection features seven pieces that include distinctive details like roach clips, guitar pick holders, and other musical references. From bold options, like the Fender Flood Fedora, to understated classics like the Fender Refugee Fedora and Fender Philly Baggy Snap Cap, the collection pays homage to the style of iconic artists who have shaped music around the world for decades.
“We couldn’t be more excited for this collaboration with Fender,” said Davide Mattucci, vice president of brand marketing at Brixton. “Our brands have shared a longtime connection and these artist-inspired headwear pieces bring Brixton back to our roots in music. With many seeking comfort in music this year, it lined up well to partner with The Black Pumas to help us launch this artist inspired collection as we showcased their throwback take on modern music and style both on and off the stage.”
“We are always exploring how to connect with Fender fans in unique and unexpected ways,” added Dan Heitkemper, vice president of licensing and product at Fender. “Our collaboration with Brixton on this headwear collection is a tip of the hat, so to speak, to the artists who have left a lasting impact on our culture and on music fans around the world. Through this partnership, we are thrilled to offer Fender and Brixton fans alike with an exclusive piece of art that can be adorned and taken with them anywhere – just like the guitars of the artists they were inspired by.“
For its campaign, Fender and Brixton tapped Grammy-nominated psychedelic-soul duo Black Pumas to share their approach to guitar, culture, and how they find inspiration on their musical journey. Exemplifying the juxtaposition between past and present, Fender and Brixton selected Electro-Vox in Los Angeles, the world’s oldest working studio, as the backdrop for the Best New Artist-nominated duo to share how they take inspiration from the past to make music for the present.
Brixton and Fender’s headwear capsule collection, which retails between $30 and $149, is now available for purchase at brixton.com and fender.com, as well as select wholesale partners.