BROOKS BROTHERS HOSTS HOLIDAY PARTY TO BENEFIT ST. JUDE CHILDREN’S RESEARCH HOSPITAL

Brooks Brothers hosted its annual holiday party to benefit St. Jude Children’s Research Hospital at the brand’s Rodeo Drive flagship in Beverly Hills, CA on Saturday, December 3.

Brooks Brothers and St. Jude Children’s Research Hospital welcomed Hollywood friends and their families for an evening of fun and holiday festivities, all in the spirit of giving. Over 400 guests including 100 children and a number of patients from St. Jude were all greeted by Victorian carolers at the store’s elegant entry where live toy soldiers handed out candy to adults and kids alike. From there, guests participated in an array of holiday-themed activities throughout the two-story store including photos with Santa, balloon art, caricatures, holiday cookie and ornament decorating, and a craft station where guests could create greeting cards to send to St. Jude patients. The store conducted a silent auction of custom-made gingerbread houses with 100 percent of the proceeds benefiting the hospital.

Brooks Brothers also donated 10 percent of net sales during this event to St. Jude Children’s Research Hospital. Since 2005, Brooks Brothers has raised nearly $14.5 million for the hospital in the fight against childhood cancer and other life threatening diseases as part of the hospital’s Thanks & Giving fundraising campaign. Created by Marlo, Terre and Tony Thomas – children of St. Jude founder Danny Thomas – the St. Jude Thanks and Giving campaign began as a holiday-focused fundraising effort and has grown into an annual tradition that unites celebrities, media, retail and corporate partners to support the lifesaving mission of St. Jude. In addition to its participation in the campaign, last year, the iconic American brand strengthened its commitment and pledged $20 million for the addition of the Brooks Brothers Computational Center at St. Jude Children’s Research Hospital.