Building Like MAD on Madison Avenue

New stores are sprouting all up and down Madison Avenue. We lost some; we gained some. And several moved off the avenue. There is talk of brands — even major brands —  taking smaller stores on Madison Avenue so that they have a showcase that doesn’t cost them a fortune. If you remember, flexibility is what got merchants through the pandemic; and adapting quickly is the new normal.

For now, it looks like all the hard work is paying off as people are on the streets — and they are shopping. And for the first time in a long time, tourists are back in New York. Most of them are American, but I am starting to hear snippets of French, Italian, German and other languages being spoken all over town. A return to the new normal is a welcome change. Read more at New York Social Diary.