In its first-ever partnership with a gaming franchise, Burberry goes full-throttle as it pieces together a capsule collection arriving alongside the new Minecraft adventure game – Burberry: Freedom to Go Beyond.
Teased earlier this month in a virtual reality campaign video, the new collection shows unmistakable references to the new Burberry realm with five looks that closely imitate the character skins available in the game. Contemporary casual pieces that make up the looks – including bucket hats and hoodies – are designed to equip gamers with playful clothing fit for exploration, feeding closely into Minecraft’s narrative of adventure through untrodden lands. Read more at Hypebeast.
