Burberry turns to ‘spirit of Britain’ in revival push

Burberry’s new chief executive has vowed to focus the brand on the “spirit of Britain” as he seeks to revive the ailing company. Joshua Schulman, who took over as chief executive in July, said Burberry would emphasise its “quintessentially British” heritage under his watch as he seeks to revive flagging sales and return to profit. Burberry revealed it had swung to a £53m loss in the six months to the end of September, compared to a £223m profit a year earlier. Read more at The Telegraph.