by Brian Lipton

bgcoats2015_V4Burlington Stores, the national off-price retailer offering brand name merchandise at everyday low prices, is excited to announce the launch of its ninth annual “Warm Coats and Warm Hearts Coat Drive”, in partnership with ABC’s Good Morning America and the national non-profit organization, K.I.D.S./Fashion Delivers. To date, more than 1.48 million coats have been distributed through the Warm Coats and Warm Hearts Coat Drive.

Through the initiative, everyday Americans are invited to donate gently-worn coats at drop boxes located in Burlington store locations nationwide to help local families in need of warmth during the winter season. K.I.D.S./Fashion Delivers pairs each Burlington location with a participating agency who then distributes the donated coats to help those within their local community. As a thank you, those who donate will receive an offer for 10% off their entire purchase at Burlington Stores through January 18, 2016.

Dance Champiom Maks Chmerkovskiy donates to last year’s Warm Coats & Warm Hearts Coat Drive on GMA.

Good Morning America will help to promote the program on-air and on their website starting today. The show’s hosts and celebrity guests will be donating coats in the hopes of inspiring others to join the effort. Customers can share a photo of their coat donation at their nearby Burlington by using #GiveACoat on Twitter or Instagram for a chance for their photo to be seen on Good Morning America.

“At Burlington we believe in supporting the communities we live and work in, and our “Warm Coats and Warm Hearts Coat Drive” now in its ninth year, is focused on keeping those in need warm during the cold winter months. We encourage people to clean out their closets and donate their gently-worn coats to help a neighbor in need,” said Tom Kingsbury, president and chief executive officer, Burlington Stores.