Business Insider: This London-Based Online Fashion Startup Abandoned A $25 Million Business – And Became Huge Anyway

Most companies would give their eye teeth to be selling $25 million worth of clothing from huge brands like Burberry and Roland Mouret. But about two years after launching online fashion company Lyst, CEO Chris Morton decided to kill off his original business model even though its gross merchandise volume had already reached $25 million. Read more at Business Insider.