CALVIN KLEIN CAMPAIGN STARS ALEXANDER SKARSGARD 

Calvin Klein has bolstered its fall 2024 campaign with new menswear visuals featuring Alexander Skarsgard of Succession and True Blood fame. The campaign has been brought to life by award-winning photographer Mert Alas designed to showcase the playful confidence of the actor’s persona as an extension of the new designs. Skarsgard lends his energized but effortless casual flirtation to the brand’s essential fits which feature smooth textured outwear and understated season-appropriate layers all within the classic design aesthetic. 

In a statement, Skarsgard stated “It was wonderful to reunite with the Calvin Klein team for this campaign. There was such a great energy during this shoot, I’ve worked with Mert and his team a couple of times before and it’s always a blast. I loved the styling – it felt sophisticated and sleek, but still very relaxed and playful. 

For 2024’s Fall menswear designs, Calvin Klein has evoked a mature but fresh pallet with soft and minimal contrasts. Layered slim suiting, long a brand standard, speaks softly, making an elevated statement. The new lineup contains all the essentials both in piece, material, and tailoring. All in all the silhouette is equal parts luxury and fashion-forward.  

Having launched globally on September 4th, 2024, both the images and a sleek video featuring Skarsgard are already catching eyes. The campaign will also be in high-impact out-of-home destination locations around the world.