CALVIN KLEIN GETS NEW CREATIVE DIRECTOR FOR COLLECTION

by John Russel Jones


Calvin Klein Inc. has appointed Veronica Leoni as creative director of Collection and a forthcoming return to the runway. Leoni — a 2023 LVMH Prize finalist and founder of fashion brand Quira — has worked for Jil Sander, Céline, Moncler, and The Row. She will report directly to Global Brand President Eva Serrano and bring inspiration from Collection to the mainline portfolio and the red carpet.

Rooted in timeless and innovative designs, the Collection will include men’s and women’s apparel, underwear and accessories, and debut with Fall 2025.

“We are proud to name Veronica as Creative Director of Collection, the pinnacle expression of the Calvin Klein brand,” said Serrano. “It was clear from our first conversations that Veronica’s life’s work had been preparing her for this moment and the opportunity to define a new era for Calvin Klein. I am confident that her purposeful approach to design and work ethic, combined with our shared values, will further enrich our iconic brand and result in a collection that resonates with our consumers around the world.”

On the announcement, Leoni said, “I’m thrilled and honored to have the opportunity to write a new chapter of the Calvin Klein story. For decades, Calvin Klein interpreted the idea of bold self-expression, and I am willing to empower it with a strong accent on style and creativity. I’m deeply thankful to Eva Serrano for her vision and trust. My career has been marked by inspiring encounters with some of the most visionary women in fashion and she is one of them. I also want to thank PVH CEO Stefan Larsson for the amazing opportunity to celebrate one of the most influential brands of American fashion.”

Leoni’s appointment marks one of the most important in a series of strategic steps that Calvin Klein has taken under Serrano’s leadership to uphold the legacy of the brand and inspire the next generation of consumers.

“Eva and her team are already driving some of the highest consumer engagement in Calvin Klein’s history. Veronica’s work will add the next-level aspirational halo for the brand and reinforce the strong foundation already in place towards building Calvin Klein into one of the most desirable lifestyle brands in the world,” said Larsson.