Can Ethics Help Your Luxury Business Live Forever?
The Italian designer and cashmere garment maker Brunello Cucinelli may earn his living from what is one of the world’s most fast-moving industries, but in contrast to some who are involved in it, he takes a very long term view. He dreams of building a company that will “survive for the next two or three centuries.”
The enterprise he has created is certainly substantial. Based in the hilltop village of Solomeo near Perugia in central Italy, it has stores all over the world and is listed on the Milan stock exchange. It produces luxurious cashmere clothes that can cost thousands and are often worn by celebrities. But how realistic are Brunello Cucinelli’s ambitions, and what are his chances of building a fashion business that will thrive for hundreds of years? Read more at BBC News.
