Can Kim Kardashian Convince Men To Buy Shapewear?

Kim Kardashian West has gotten the American masses to drink magical weight loss tea and the president to free a woman sentenced to life in prison for a non-violent drug offense. But can the ultimate and perhaps original influencer, get men to…wear shapewear? You know, the nylon, flesh-toned tubes known in polite society as “foundational garments” that slim your hips, tuck in your stomach, and perform other feats of sorcery? It may sound like a wonky plotline in an unauthorized reboot of Seinfeld, but it seems as though this dystopian future is not so far off. After overcoming its unfortunate original name—Kimono, which was changed to Skims after a social media fracas over cultural appropriation—Kardashian West’s shapewear brand, which is now named SKIMS, appears to be a success, with many of its collections selling out completely, some allegedly within minutes. Read more at GQ.