Can Rhuigi Villaseñor, the Arizona Coyotes’ New Creative Strategist, Make Hockey Cool?

Rhuigi Villaseñor wears many hats. He’s the founder of Rhude. He’s the creative director of Bally and presented his first collection for the Swiss luxury label last month. He has partnered with Zara to deliver the more affordable Redesigning Human Uniform line. And we haven’t even touched on the projects with brands like Puma or Starter yet. The 30-year-old is clearly a busy man. But that won’t stop him from adding yet another job to his extensive résumé. Villaseñor’s newest title: creative strategist of the Meruelo Group, an organization with a portfolio that includes the NHL’s Arizona Coyotes and Sahara Las Vegas casino. Read more at Complex.