Can Rhuigi Villaseñor Turn Rhude Into a Heritage Luxury Brand?

In 2019, Rhuigi Villaseñor presented his first show at Paris Men’s Fashion Week. It was a big deal to get on the official calendar—it involves a lengthy application process and approval from the Fédération de la Haute Couture et de la Mode (FHCM), the governing body that organizes Paris Fashion Weeks. But he made the cut and joined a group of American designers with streetwear roots—Virgil Abloh, Matthew Williams, and Heron Preston, for example—who were starting to infiltrate Paris Fashion Week to be viewed as legitimate designers who don’t only make T-shirts and hoodies. Read more at Complex.