Can This Brand Make Budgie Smugglers Cool?

“I’m becoming more familiar with the term ‘budgie smugglers’,” says Sourena Ghaffari. “People have mentioned that a few times to me. I’m trying to change that expression. I say ‘briefs’.”

Ghaffari is the founder of Abtany, a men’s luxury swimwear brand on a mission to rebrand the close-fitting, legless swimming costume that will forever be known as ‘Speedos’, in addition to a Roger’s Profanisaurus worth of other slang – cluster busters, lolly bags, banana hammock, etcetera. Read more at Esquire.