CANADA GOOSE AND KIDSUPER TEAM UP TO LAUNCH ADVENTURE-INSPIRED CAPSULE FOR NBA ALL-STAR 2024

Canada Goose has launched a collaboration with Brooklyn-based fashion brand KidSuper as part of its multi-year partnership with the National Basketball Association (NBA). Coinciding with the launch of this collaboration comes the announcement of the outerwear company’s newest Global Brand Ambassador, NBA All-Star Shai Gilgeous-Alexander. To kick-start the multi-year partnership with Gilgeous-Alexander, he appears in the Canada Goose & NBA with KidSuper global campaign. Known for his superior skills on the court, Gilgeous-Alexander has also made an impact off the court, emerging as one of the most influential men in fashion in the NBA, named GQ’s Most Stylish Man of the Year in 2022.

“The NBA, and many of its players, have become purveyors of taste and style. Shai, our newest Global Brand Ambassador, is at the top of his game across every facet of performance, style, and culture – much like Canada Goose has been for more than 65 years,” said Dani Reiss, Chairman & CEO of Canada Goose. “Colm’s designs for the Canada Goose & NBA collection with KidSuper perfectly capture the connection between culture and community the NBA is known for, infused with Canada Goose’s iconic performance luxury DNA.”

The limited-edition Canada Goose & NBA Collection with KidSuper is a testament to community building through art, culture, and sports, and a bold and energetic take on streetwear – all infused with KidSuper’s unique approach to design and Canada Goose’s iconic craftsmanship and warmth. Artist, designer, and founder of KidSuper, Colm Dillane’s maximalist creations embody creativity and fun, often adorned with his own figurative paintings and drawings that capture the energy of eclectic and cultured communities. This uniquely whimsical, lighthearted approach is featured in the Canada Goose & NBA All-Star collection with KidSuper, seamlessly fused with Canada Goose’s superior function and performance.

The Canada Goose & NBA Collection with KidSuper invites fans on a journey of discovery through KidSuper’s unique lens. The limited-edition capsule collection evokes a childlike sense of wonder, brought to life in bold, energetic, and innovative designs exploring the natural world and the joy of a close-knit community.

“I approach life as an adventure every single day, and I’m constantly inspired by communities with a distinct culture at their heart – whether in fashion, art, sport, or music,” said Dillane. “It’s been a real collaborative partnership with Canada Goose, pushing the boundaries of art and design to create a truly original collection that brings together fun and functionality.”

Dillane’s KidSuper original artwork is central to the collection, with pieces featuring two unique works. The first, Purple Crowd, depicts an abstract group of excited fans within a stadium, paying homage to human connectivity through sports to celebrate the 2024 NBA All-Star game. The second, Landscape, illustrates snowy mountain peaks with frozen waters below, exemplifying the Canada Goose Live in the Open ethos.

Available today, the capsule includes four high-performance pieces. The first is a reversible fleece jacket ($1,050 suggested retail) made with 64% Wool (25% Recycled), 30% Polyester (45% Recycled), and 5% Nylon. The fleece depicts topography and reverses to a recycled feather light ripstop with subtle tonal branding. Second is a reversible vest ($950) crafted from shiny feather-light ripstop fabric (made with 100% recycled nylon) for lightweight durability and featuring both of the collection’s unique prints. Third, a puffer ($1,350) is available in either print and features packability, ultra-lightweight fill, a down-filled adjustable hood, a storm flap, and a two-way zipper. Finally, the Jacquard Toque ($275) is double-layered and crafted from a merino wool blend (50/50 merino wool/acrylic).

Canada Goose’s promise to inspire and enable all people to thrive in the outside world is an integral part of both the collection and the NBA and Canada Goose’s ‘Play in the Open’ campaign. Now in its fourth year, ‘Play in the Open’ encourages freedom of expression without judgment. This year’s campaign, directed by Common Good director Jamie Webster, features Colm Dillane and an eclectic cast of KidSuper characters being guided on a hike up a mountain by Gilgeous-Alexander. The campaign exemplifies the very inspiration for the collection – the intersection of adventure, sports, and community.

The 2024 NBA All-Star Game is taking place at Gainbridge Fieldhouse in Indianapolis, Indiana, on Sunday, February 18, 2024. Fans can experience the collection firsthand and step into the Canada Goose content studio at NBA Crossover, the NBA’s premier immersive fan event that will take over the Indiana Convention Center from Friday, February 16 through Sunday, February 18. The weekend-long event will showcase the intersection of basketball and culture through art, fashion, music, technology, and entertainment.

The Canada Goose & NBA Collection with KidSuper will be available this Spring at the SoHo, Atlanta, Beverly Center, and Crystals in Las Vegas Canada Goose stores and at CanadaGoose.com.