CANADA GOOSE MAKES DONATION WITH HELP FROM KATE UPTON AND JUSTIN VERLANDER

by Stephen Garner

Canada Goose said on Wednesday that it has expanded its Coronavirus response program with delivery of 20,000 general uniform scrubs to Mount Sinai Health System in New York. The much-needed gear will be distributed to healthcare workers across all eight Mount Sinai hospitals.

Company spokesperson Kate Upton and husband Justin Verlander, the pitcher for the Houston Astros, will join Canada Goose by making a monetary contribution to Mount Sinai’s Institute for Health Equity Research (IHER), dedicated to addressing and combating systemic healthcare disparities. Since April, Verlander has donated his salary to support organizations and individuals impacted by COVID-19 and striving for equality.

IHER was created to understand the effects of health issues, including COVID-19, affecting at-risk communities, specifically those that are non-white, low-income, immigrant, uninsured, and LGBTQ+ across all ages, genders, and abilities. The IHER team is working to identify the causes and magnitude of these determinants, develop solutions to address them, take concrete action in response, and train the next generation. This research and its accompanying solutions are built to be adapted across the country – beyond NYC – and inform future health challenges globally.

With IHER’s work rooted within the very communities Mount Sinai serves – Morningside Heights, Brooklyn, Queens – Canada Goose’s general uniform scrubs will complement the work and research being done across the hospital network.

“New York City has played an important role in the story of Canada Goose – the city and its people have embraced our brand. We’re proud to give back to New York and its healthcare workers as they continue their fight against COVID-19,” said Dani Reiss, president and CEO of Canada Goose. “Through their continued support of those affected by this pandemic, Kate and Justin have been an inspiration to many and have made a true impact. We’re happy to make this donation in partnership with them both.”

“Justin and I are grateful to be collaborating with Canada Goose to make a difference and help implement change,” said Upton. “We are honored to support Mount Sinai’s heroic efforts and research of underserved communities.”

The scrubs and charitable donation will help ensure that the Mount Sinai clinicians and researchers can continue their battle on the frontlines of New York City.

“Mount Sinai Health System physicians, nurses, scientists, and other health care professionals have been in the epicenter of the COVID-19 pandemic, working tirelessly to save lives,” added Kenneth L. Davis, MD, president and CEO of Mount Sinai Health System. “Thank you to Canada Goose and the growing number of business partners who have pledged their support.”

In March, Canada Goose moved quickly to address the shortage of medical gear for those on the frontlines, pivoting its manufacturing infrastructure from parkas to gowns and scrubs as part of its Response Program. Within weeks of opening, the brand constructed and donated 14,000 units across Canada to hospitals and healthcare facilities battling by COVID-19. Currently, all eight of its Canadian manufacturing facilities have reopened, with more than 750 employees currently back at work. The company is manufacturing approximately 100,000 units per week and plans to make more than 2 million units in total, all at cost, to address both provincial and federal contracts, which will be fully delivered by October 2020.