CANADA GOOSE TEAMS UP WITH SALEHE BEMBURY FOR NBA ALL-STAR 2022 CAPSULE
Outerwear and lifestyle brand Canada Goose has released a collaboration with American footwear designer Salehe Bembury – who has created some of the most significant sneakers of the past decade – as part of its multiyear partnership with the National Basketball Association and its annual All-Star celebration. The limited-edition offering features signature patterns and contrasting materials fused with Canada Goose’s functional DNA, embodying 1990s NBA style.
“The NBA significantly influenced my interest in design. Growing up watching games with my dad, and loving everything about 90’s basketball culture, from the ’94 Knicks to Space Jam and The Fresh Prince,” said Bembury in a statement. “The 90’s were a time of fashion exploration, and that ethos is what I believe Canada Goose, the NBA and I have captured with this collection.”
The four-piece unisex capsule includes The Expedition Parka ($1,895), developed for scientists working in extreme weather conditions, which has been reimagined with an overstated Chenille hood trim and removable vest. The Concord Fleece ($695) employs the bold pattern of Bembury’s signature allover thumbprint design. The Signal Vest ($750) is a transitional weather staple with an exaggerated front hem for added coverage and protection. The Tundra Bib ($895) is a legacy Canada Goose style built to protect the lower body from extreme conditions and features adjustable elastic suspenders, and an interior drawcord for an adaptable fit. Each style has a co-branded Canada Goose and Salehe Bembury tonal disc and label featuring Bembury’s thumbprint motif and the NBA logo.
The 2022 NBA All-Star Game will be held on Sunday, February 20 at Rocket Mortgage Fieldhouse in Cleveland. The league is currently celebrating its 75th anniversary. The Expedition Parka and Concord Fleece from the Canada Goose & NBA Collection with Salehe Bembury will be made available to all 2022 All-Star players.
An accompanying Play in the Open campaign directed by Foster Huntington, American stop-motion director, is part of the launch. It features an avatar of Bembury who is depicted juggling, fishing and playing basketball in various settings.
The new capsule is available at select Canada Goose retail stores, wholesale partners and online at canadagoose.com in the United States, Canada and EMEA.
