It’s not just high-strung
over- highly paid professional golfers that are getting premium performance-oriented duds to carry them through the rigors of a hard day on the course. Now American workwear brand Carhartt, in partnership with the Detroit Golf Club, will be the Official Apparel Partner of the Grounds Crew at the upcoming Rocket Mortgage Classic. Hosted June 29th to July 2nd at the Detroit Golf Club, the agreement acknowledges the home-state pride of the two organizations and ensures that the more than 90 grounds crew members supporting the event have the gear needed to create optimal conditions for the world’s best golfers.
“The hardworking grounds crew members performing behind the scenes to make it happen play an active role in the success of golfers on the course and fuels our determination to create durable gear that helps them outwork the elements and obstacles,” said Susan Hennike, chief brand officer at Carhartt. “Our sponsorship of the grounds crew at the Rocket Mortgage Classic represents a continuation of our more than 130-year commitment to champion those who work with their hands and help build stronger communities through hard work.”
The new apparel partnership will be supported through Carhartt Company Gear, the company’s business unit that supplies uniforms to businesses in need of outfitting their work crews. The unit will supply all crew members with lightweight Force Polos, Rain Defender Sweatshirts, Force Ripstop Utility Pants, Canvas Mesh Back Caps, and backpacks to outwork the summer heat and any other conditions that may arise.
“When it comes to workwear uniforms, we couldn’t think of a better, more authentic partner than Carhartt,” said Sam Moynihan, greens superintendent at Detroit Golf Club. “Founded right here in Metro Detroit, the Carhartt logo is seen as a badge of honor for many grounds crew members who work in this field. We’re excited to see their gear and our crew in action throughout the Rocket Mortgage Classic.”
To further extend its appreciation for the Rocket Mortgage Classic grounds crew, Carhartt will host a welcome dinner for grounds crew volunteers on Sunday, June 25th at the Club. Members of Carhartt Company Gear will be in attendance to treat volunteers to free food, and durable gear and deliver a much-deserved “thank you.”
Carhartt Company Gear outfits work crews ranging from 10 to 10,000 workers with uniform options reinforced by Carhartt’s proven durability. From first-rate service to compatible sizes and styles for men and women, Carhartt Company Gear has businesses and their work crews covered with 134 years of experience in delivering quality, durable workwear for generations of workers. Committed to providing reliable workwear to the crews that make Detroit sporting events possible, the Rocket Mortgage Classic sponsorship builds on Carhartt Company Gear’s position as the official outfitter of the Detroit Tigers and Detroit Red Wings grounds crew.