CARHARTT TEAMS UP WITH HURLEY ON NEW COLLECTION

Surfwear brand Hurley has teamed with workwear brand Carhartt to launch four-season Hurley x Carhartt product collaboration to support hardworking individuals whose lives are defined by water. The debut assortment features nine products that blend the brands’ defining characteristics of durability, functionality, and mobility.

The spring product release will feature nine styles including men’s and women’s pieces. The introductory men’s styles include a jacket, pullover, beanie, and short, as well as a long and short sleeve T-shirt. Included in the women’s launch styles are a jacket and long sleeve T-shirt.

Throughout the year, three additional product launches will correspond with each season to ensure consumers have the gear necessary to #OutworkTheWater all year long. Future seasons will feature a wide range of styles including hooded pullovers, ball caps, graphic T-shirts, bibs, vests, and jackets.

“In the same way Hurley is still driven by its founder’s vision to empower peoples’ passionate pursuits in and around the water, Carhartt remains committed to serving the needs of hardworking people 130 years after Hamilton Carhartt crafted his first bib overalls,” said Tony Ambroza, chief brand officer at Carhartt. “Whether you’re a surfer, fisherman, craftsperson, or avid outdoorsman, this collaboration delivers purpose-built gear designed for those who live to #OutworkTheWater.”

“We’re honored and excited to be working with the Carhartt team on such a fun project,” added Ryan Hurley, creative director at Hurley. “We’ve always admired Carhartt’s 100-plus-year commitment to making durable, functional gear for the elements, and we can’t wait to share the results of our collective thinking around products built for the water.”